Self-case-study · Brand identity

The Sofrito Studio Rebrand

This project was the original reason this studio exists: turning a food blog that served thousands into a brand studio that serves food businesses. Before this was Sofrito Studio, the site was a recipe site. After: a brand studio with a clear service menu, a real portfolio, and a story that sells.

Before

  • Recipe site with no service page
  • No pricing visible
  • No portfolio of work
  • No content engine running

After

  • Fixed pricing on every package
  • Services page with retainer tiers
  • Portfolio with 3 case studies
  • Content pipeline (weekly posts) ready
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