From Direction to Launch
in 48 Hours.
For food trucks.
We build clear brand identities and one-page websites for independent food businesses at one fixed price.
Book Your Sofrito SessionYour $400 Sofrito Session is credited in full toward your $997 Brand & Web Sprint when you start the sprint within 30 days of your session.
Your food earns regulars. Your website should too.
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Your menu takes three clicks to find. Hungry customers don’t click three times.
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Your site breaks on phones. That’s where the orders come from.
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Google shows your competitor first. “Near me” goes to whoever looks ready.
If two of these are true, your food is carrying your website. It shouldn’t have to.
Built. Not Promised.
Three demo sprints showing exactly what a $997 sprint delivers — direction locked, then 48 hours to launch. Real client work takes this section as founding clients launch.
Smoke & Steel
Mobile BBQ trailer → single-page site with live location tracking, menu, and online ordering links.
Mama's Sofrito
Small-batch sauce brand → brand identity suite + storefront with wholesale inquiry flow and retail locator.
Cocina de Fuego
Island-cuisine restaurant → identity + site with reservations, catering inquiries, and full mobile speed.
Your next chapter, served fast.
For restaurants, food trucks, makers, and food brands that have outgrown the DIY look. We turn your flavor, story, and menu into a brand people remember—and a site that turns browsers into guests.
FOUNDATION
Core Brand Identity
Logo Suite
Color Palette
Typography
Voice
DIGITAL CORE
One-Page Engine
Menu & Ordering Links
Hours & Location
Map
Mobile-First Speed
BRAND IN A BOX
Launch-Ready Assets
Social Essentials
Print Essentials
Merch Essentials
Brand in a Box
ZERO FRICTION
Clear Handoff
Two Refinement Rounds
Live Site
Organized Assets
Ready to Use
WHAT YOUR $997 INVESTMENT INCLUDES
One brand identity and one one-page website. Monthly hosting is separate.
THREE STEPS. NO MYSTERY.
01 / TASTE
We use a 45-minute Sofrito Session to understand your menu, story, audience, and competition.
02 / PLATE
Identity and website come together into one considered experience, with two refinement rounds.
03 / SERVE
The site goes live and the client receives launch-ready assets plus 30 days of support.
You approve everything before we build anything.
Your $400 session counts in full. Start the sprint within 30 days and the remaining balance is $597 — nothing more.
Nothing builds without your sign-off. We lock the direction together on the session; you approve it in writing before we touch a pixel.
Two refinement rounds included. The site isn't done until it feels like yours.
Not a fit? We'll say so. If the sprint isn't right for your business, we tell you on the session — no further payment, no pressure.
Inside the 48 Hours
The clock starts when direction is set — confirmed in writing — not when you pay. Here is exactly what happens on each side of that line.
Before the clock starts
- Kickoff questionnaire — one form: your menu, your story, your photos.
- Direction call, 30 minutes — we lock the visual lane and the one action your page must drive.
- Written confirmation + $597 balance — direction is not set until you confirm it in writing and the balance clears.
The 48-hour build
- Hours 0–16 — identity. Logo set, color palette, typography, and the rationale behind them.
- Hours 16–36 — the page. Built mobile-first with your real content. One page, one action.
- Hours 36–44 — V1 walkthrough. A video tour of every choice and why we made it.
- Hours 44–48 — refinement + launch. Your consolidated feedback, then we deploy to your domain.
Fixed scope
- In: one brand identity and one one-page website. That is the sprint.
- Out: monthly hosting is separate. Anything beyond the one page and identity is a different engagement — never scope creep inside your 48 hours.
- Feedback rule: one consolidated response per round. Three people, one list — that is how 48 hours stays 48 hours.
Why a sprint beats the alternatives.
No strawmen. Every option below works for someone — here is what each one actually costs you.
| Factor | Sofrito Studio | DIY platforms | Traditional agency | POS-locked platforms |
|---|---|---|---|---|
| Price | $997, flat. $400 session credited in full. | $0–$50/month, plus your time. | $5,000–$15,000+, billed by the hour. | Bundled with their POS contract. |
| Timeline | 48 hours from direction lock. | Whenever you get to it. | 6–12 weeks, if the schedule holds. | On their rollout schedule. |
| Design | Custom — built for your food and your story. | Templates you fill in yourself. | Custom — if the budget holds. | Their templates, their layout. |
| Who does the work | We do. You just approve the direction. | You do. All of it. | Their team, on agency time. | Their team, their way. |
| Lock-in | None. You own everything outright. | Stays on their platform. | None — but changes cost extra. | Leave the POS, lose the site. |
"In my family, the first thing you hear when you walk through the door isn't "hello" — it's "are you hungry? Because I just cooked."
My mom worked two jobs. But no matter what, we came home after school to a cooked meal. That's how love looks in our culture. Not said — served.
That turned into a passion I had to learn myself. And somewhere along the way I saw it clearly: the people who cook like that — the food trucks, the corner spots, the ones feeding their neighborhoods — they put all their love into the food and none of it into how the world sees them.
That's the gap I close. Your food already says "I love you." Your brand should say it too.
I'm the sofrito — the base underneath everything that makes the whole dish work.
Joshua Ortiz, founder
Proof we ship.
Before Sofrito Studio, I designed and built Mise — a working client portal with secure sign-in, live data, and a dark-mode interface. Real software, in production, not mockups.
We bring the same build-and-ship discipline to your Brand & Web Sprint.
FAQ
Q: Is the $400 refundable?
A: The $400 Sofrito Session is non-refundable — it's a working strategy session, and the full fee is credited toward your $997 sprint when you start within 30 days. Need to move your session? One free reschedule with 48 hours' notice: email hello@sofritostudio.com. And if we decide on the session that the sprint isn't a fit for your business, we'll tell you straight — no further payment, no pressure.
Q: How fast is "48 hours"?
A: Your Sofrito Session sets the direction. We then build and launch the site within 48 hours — two business days from direction lock.
Q: What do I need to bring?
A: Your menu, your story, and any photos or branding you already have. We'll tell you exactly what's needed on the session.
Q: What happens after I pay?
A: Pick your Sofrito Session time right after payment. We set the direction on the call — then you approve it in writing (that's direction lock; we confirm it by email within one business day), and we build and launch within 48 hours.
Q: What does hosting cost?
A: Hosting is separate from the $997 sprint. Our Engine Maintenance plan is $49/month and covers hosting, security, and small updates. It's optional — your site is yours either way.
Q: Do I own my website?
A: Yes. Once the sprint is paid in full, the brand assets, files, and site are yours outright — including if you ever leave the maintenance plan.
Q: What happens after the 30 days of support?
A: The 30 days after launch cover fixes and small tweaks. After that, the $49/month Engine Maintenance plan keeps you covered, or reach out anytime for project-based help.
Founding Client Round
Ten founding spots. The full sprint for $997.
We’re opening 10 founding spots for independent food businesses. Founding clients get the complete Brand & Web Sprint — brand identity and website, built and launched in 48 hours — for $997. The $400 session counts toward the sprint, as always, and founders pick their build slots first each week.
In return we ask for three things: a written testimonial within two weeks of launch, a 30-minute case-study interview, and permission to show your before-and-after in our portfolio. This is how we earn our proof — with real clients, not stock quotes.
You get
- ✦ The full $997 sprint ($400 session credited in full — $597 balance)
- ✦ First pick of build slots each week
- ✦ Direct founder line during your sprint
- ✦ “Founding Client” credit on your case study
You give
- ✦ Written testimonial within 14 days of launch
- ✦ 30-minute case-study interview
- ✦ Logo + before/after usage rights for our portfolio
Independent food businesses only — food trucks, restaurants, specialty food brands. No chains, no franchises. Ready to start within 30 days.
We read every application personally and reply within two business days. Ten spots — when they’re filled, the round closes.
Apply for a founding spot“I love apologizing for my website before showing the menu.”
— Said no one ever.
Fix it in 48 hoursBook your Sofrito Session now — $400, credited in full toward your $997 sprint.
Every client starts with a Sofrito Session. Book yours today — or apply for one of the 10 founding spots: same session, plus slot priority and a case-study feature, reviewed personally.
Choose your 45-minute Session time after payment.
We take on up to 3 sprints a week — booking reserves your build slot.
No charge today. We read every application personally and reply within two business days.
Ten spots — when they’re filled, the round closes.
Application received.
We read every one personally — you’ll hear from us within two business days.
Your $400 Sofrito Session is credited in full toward your $997 Sprint when you start the sprint within 30 days of your session.
The $400 session fee is non-refundable. One free reschedule with 48 hours' notice — email hello@sofritostudio.com. Full terms