The Sofrito
Brand identity
$2,500
~3 weeks
- •Logo + wordmark suite that survives a greasy thumb
- •Palette, typography, texture from your plate
- •Menu & social templates to launch instantly
- •Brand voice guide (the "say it like this" page)
Services & pricing
Project launches for the one-time lift, retainers to keep the table full. Prices are fixed, honest, and final — no discovery-line creep.
Project launches · one-time
The Plato
Brand + website
$5,000
~4–5 weeks
- •Everything in The Sofrito
- •Fast site built around the menu, hours, location
- •Photo & content direction
- •SEO that makes "near me" happy
La Mesa
Full brand launch
$7,500
~6 weeks + 30-day support
- •Everything in The Plato
- •Launch campaign + first content batch
- •30 days of hands-on brand support
- •BIOS and delivery-app profiles that match
Retainers · monthly
Essentials
Content retainer
$1,500/mo
- •8 social posts a month, signed-off tone
- •Monthly menu spotlights
- •Monthly review call
Growth
Content retainer, bigger fire
$2,500/mo
- •16 posts + 1 reel cut a month
- •AI Assistant drafts + human polish
- •Monthly content strategy session
Fractional
Brand director on your side
$4,000/mo
- •Guided brand decisions, monthly
- •Vendor & shoot supervision
- •Priority access for launches
Sofrito Session
Not ready for a project? A 75-minute 1:1 where we read your brand, answer your questions, and hand you an action plan you keep — even if you never hire us.
Fixed pricing, no fine print. The estimate is signed before we start and it stays. Taxes where they apply.