Honest Comparison
DIY, agency, or sprint? Pick your trade-off.
Three ways to get a food business website. Each costs something different — money, time, or weekends. Here's the honest breakdown, including where the $997 sprint fits.
$400, credited in full toward your $997 sprint when you start within 30 days of your session.
Sofrito Sprint
DIY Builders
Cost
$997 flat
Typically $0–$50/month, plus your time*
Timeline
Two business days from direction lock
Your own time, on your own schedule*
Design
Built around your food
Template you wrestle with
Ownership
Yours outright
Rented — stop paying, it goes dark
Best for
Operators who'd rather be cooking
Tinkerers with free weekends
*Typical ranges. Actual pricing varies by provider, plan, and scope.
The DIY trap
DIY builders sell you the idea that a website costs $30 a month. What they don't put on the pricing page is your time: setup, maintenance, and fixes all fall on you, and completion time varies. Your time has a price too, and yours is better spent on the pass.
The agency overkill
Agencies do good work — for clients with $15,000 and three months. A one-page food business site doesn't need discovery workshops, stakeholder interviews, and a 40-slide strategy deck. It needs your menu readable on a phone, your hours correct, and your story told well. That's a sprint, not a quarter.
Questions owners ask
Should I just build it myself with Wix or Squarespace?
You can — but it costs weekends, not just dollars. DIY requires your time for setup and maintenance, and completion time varies. A $997 sprint hands you a finished site within two business days of written direction lock, and you own it outright.
What do agencies charge for this?
Typically $5,000 to $15,000+, over weeks or months. Actual pricing varies by agency and scope. For a one-page food business site, that process is overhead.
What exactly do I get for $997?
$997 flat covers the brand identity and one-page website — logo, colors, type, plus a mobile-first page with menu, hours, location, and contact or reservations. Includes 30 days of post-launch support and two refinement rounds. Hosting is separate; optional Engine Maintenance is $49/month.
Who owns the website in each case?
DIY builders rent you the platform — stop paying and it goes dark. Agency ownership depends on the contract. The sprint: yours outright once paid in full, even if you leave the maintenance plan.
Skip the trade-offs.
It starts with a 45-minute Sofrito Session. We set the direction together — then your brand and website launch within two business days of written direction lock.
$400, credited in full toward your $997 sprint when you start within 30 days of your session.